medino's editorial policy: our rules for creating informative, fact-checked content

We’ve got a few thoughts about content

The internet is a really big place with tons of information to sift through. It’s great when you’re looking for the ultimate Yorkshire pudding recipe (the way your mum used to make them), but not always great when you’re looking for health information.

Anyone can put information online and pass it off as fact – so when you’re looking for health information, you need a source you can trust and easily understand. That’s why we do the leg work for you. We thoroughly research all our content, scouring through the latest peer reviewed research and findings, reading government resources and having open conversations with healthcare professionals to bring you the information you’re looking for.

"Content writers aren’t necessarily healthcare professionals," we hear you say. Don’t worry, every piece of content we extensively research and write is reviewed and approved by our Superintendent Pharmacist to ensure accuracy and quality.

This is what we wish all online content was like, which is why it’s our policy to bring you the kind of information that’s easy to understand and that you can trust.


Who’s behind the content?

If you pull back the curtain, there’s not some magical wizard furiously typing away. There is, however, a team of people who help to bring our content to life: from our pharmacist to our writers and even our customer services team. It’s a group effort to make sure our content is interesting, informative, educational, helpful and, above all else, accurate. Here’s a little rundown of who’s involved.

Our pharmacist

Giulia Guerrini is our Superintendent Pharmacist who oversees and reviews all content that finds its way to you. She has a Master’s in Chemistry and Pharmaceutical Technology (making her one of the smartest people we know) and loads of experience working as a locum pharmacist. Besides chemistry, Giulia’s passionate about nutrition, fitness and alternative medicine, believing that a holistic approach to health is best.

Our writers

These are the people who research and put all the words and commas together. They know all about the Oxford comma, and can argue with you about the use of an en-dash for days.

Our content writing team is headed up by Natasha Edwards, who has a degree in journalism, making her the perfect fit for uncovering the truth, through research, of any matter. Natasha has tons of experience in writing about beauty, skincare and wellness, and is especially passionate about women’s health topics… and her plants. She's also passionate about making sure the editorial content of medino is top notch, obviously.

When Natasha needs an extra helping hand, she brings in trusted freelance writers, like Adam Nel, to help her out. He’s obsessed with all things science, health and medical and loves to get stuck into a good peer reviewed research paper. Just like Natasha, he’s also a well-seasoned writer (the perfect amount of spice).

Customer service

It might seem a bit out of left-field, but our Customer Service team is really important when it comes to our content. They’re on the front lines, hearing directly from you, our customers. They know all the questions you’re asking and the things you want to know about, so we can create content – from articles to product copy, emails and more – that’s useful to you.

Our number one focus is making you as happy with our service as possible, whether that’s checking into your order or making sure your feedback is passed on. Got a question or want us to cover a topic? Get in touch at info@medino.com and we‘ll make sure the right person sees it.


Where we get our info

Yeah, we’ve heard about that health blog written by that influencer. It's not even in the same league as our research, though. We only use reliable sources when we put our content together, so you know you can trust the information you read on our site. We get most of our info from places like:

  • NHS website
  • Product manufacturers’ websites
  • Patient information leaflets (we also use medicines.org.uk to get this information)
  • Examine (scientific, nutritional information)
  • The National Institute for Health and Care Excellence
  • The National Library of Medicine and the National Institutes of Health

Keeping it simple

It’s not just what we say. It’s how we say it. We want to make sure you easily understand everything when it comes to your body and health. That’s why we 'translate' medical jargon and information into simple language you’ll understand and find useful.

So, instead of saying something like, "BPA deleterious effects are more critical during perinatal exposure," we’d say something like "Being exposed to BPAs (an industrial chemical used to make certain plastics) just before or after you give birth can be harmful." See, it’s much easier to read and understand without having a dictionary to hand or being totally bored.

We’re not saying you won’t or don’t understand the medical jargon – we’re just making our content easier and more enjoyable for everyone to read.


Who gives the thumbs up?

After our writers have lovingly put our content together, they pass it over to our pharmacist, looking for the 'all clear'. Giulia, our amazing Superintendent Pharmacist, reads through everything then gives her feedback and some ideas on what can be improved. Our writers and Giulia then work together to make sure the content is the best it can be, before getting the thumbs up. Then everyone’s happy and takes the afternoon off. Not really. But we do get excited when we get to publish great content on our site.


What happens if we get it wrong?

Here’s the thing about being human – we don’t get everything right all the time. And when we don’t, we want to know about it as soon as possible. That’s where you come in. If you spot anything that isn’t 100% correct, please get in touch with our customer services team and let us know.

They’ll very quickly send us a note to let us know something needs to be fixed and we’ll get right on it.

Our customer services team are brilliant and they love it when they get to chat to you, so don’t be shy. You can see all our contact details here.


A note from our pharmacist

We love bringing you quality content – but, as helpful and informative as it can be, it should never replace professional medical advice, diagnosis or treatment from your GP, physician or other healthcare professional.

If you have, or suspect you have a medical condition, you should always speak to your GP or other healthcare professional first. You should also never ignore advice they give you because of any content you’ve read on our website.

You’re more than welcome to get in touch with me for advice about anything you’re unsure of. You can contact me here.

Giulia Guerrini Superintendent Pharmacist, GPhC No. 2211512

Written by Natasha Edwards
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