Anua Rice Enzyme Brightening Cleansing Powder combines rice extract with gentle enzymes for effective cleansing. This versatile powder works as both a cleanser and mask for all skin types. The formula harnesses rice's proven benefits: anti-inflammatory, antioxidant, and skin-brightening properties supported by dermatological research. Ideal for those seeking radiant, balanced skin without harsh chemicals or irritation.

Key Features

• Dual-purpose formula: Functions as a powder cleanser or wash-off mask effectively.
• Gentle exfoliation: Rice enzymes remove dead skin cells without causing irritation or damage.
• Brightening complex: Alpha-arbutin and rice extract work together for a luminous complexion.
• Skin barrier support: Ceramides maintain natural moisture and protect sensitive skin.
• Hypoallergenic formulation: Rice-derived ingredients are safe, non-irritating, and suitable for sensitive types.
• Clinically proven results: Visible skin improvement is noticed after just one application.

What makes rice enzyme powder different from other exfoliants?

Rice enzyme powder offers a gentler alternative to physical scrubs or chemical exfoliants. Unlike harsh microbeads, rice enzymes work enzymatically to dissolve dead skin naturally. The powder format allows you to control consistency by adjusting water amounts. Additionally, rice contains phenolic compounds and squalene that nourish whilst cleansing. This combination makes it suitable for sensitive or compromised skin barriers.

Can this product help with specific skin concerns like pigmentation?

Yes, the brightening formula specifically targets uneven skin tone and pigmentation issues. Alpha-arbutin is clinically recognised for reducing melanin production and fading dark spots. Rice bran extract contains compounds that promote even skin tone naturally. Many users report visible improvements in pigmentation and sun damage after consistent use. However, results vary depending on individual skin type and concern severity.

Is this suitable for acne-prone or oily skin?

Absolutely, this powder works well for combination and oily skin types. The gentle exfoliation helps unclog pores and prevent breakout formation. Rice extract's anti-inflammatory properties soothe irritated or acne-prone areas effectively. The powder format absorbs excess oil without over-drying skin. Users with acne concerns report calmer, clearer skin after regular use.

How does this compare to other rice-based skincare products?

This product stands out through its enzyme-based approach and multi-functional design. Unlike simple rice water or bran products, this combines enzymatic and physical exfoliation. The addition of ceramides and arbutin enhances brightening and hydration benefits. Clinical studies show 100% improvement in skin texture and radiance after single use. The 40g size offers excellent value for a versatile, long-lasting product.

Will this product irritate sensitive skin?

Rice-derived ingredients are scientifically proven safe and hypoallergenic for sensitive skin. The formula excludes common irritants like fragrance, mineral oil, and harsh chemicals. Enzymatic exfoliation is gentler than physical scrubbing or strong chemical peels. Users with sensitivity, redness, and rosacea report positive results without adverse reactions. Always patch test first if you have extremely reactive or compromised skin.