Colgate Advanced White Toothpaste is a fluoride whitening toothpaste with micro-cleansing crystals that gently polish teeth. It removes surface stains and helps stop new ones sticking, so it suits anyone who wants whiter teeth from their everyday brushing.

Key Features

• Whitening crystals: Active micro-cleansing crystals gently polish the surface of teeth.
• Helps prevent new stains: The formula helps stop new stains from sticking to teeth.
• Fluoride for cavity protection: Contains sodium fluoride, with a total fluoride content of 1450ppm.
• Enamel safe: Safe for enamel when used daily.
• Fresh breath and plaque: Freshens breath and helps remove plaque with regular brushing.

How long does Colgate Advanced White take to whiten teeth?

It is designed to give whiter teeth in 7 days. It removes 10x more surface stains than regular fluoride toothpaste after 1 week of brushing twice a day.

Does Colgate Advanced White contain fluoride?

Yes. It contains sodium fluoride, with a total fluoride content of 1450ppm. NHS advice is that adults should use a toothpaste containing at least 1,350ppm fluoride.

Can children use Colgate Advanced White?

No. It is not for use by children under 7 years old.

Active ingredient: Sodium fluoride (total fluoride content 1450ppm).

Other ingredients: Aqua, Hydrated Silica, Sorbitol, PEG-12, Aroma, Sodium Lauryl Sulfate, Xanthan Gum, Potassium Hydroxide, Cellulose Gum, Tetrasodium Pyrophosphate, Phosphoric Acid, Benzyl Alcohol, Sodium Saccharin, Sodium Bicarbonate, Anethole, Beta-Caryophyllene, Limonene, Mentha Piperita Oil, Menthol, Pinene, CI 74160.

Brush twice a day for about 2 minutes as part of your daily oral care routine, following the directions on the packaging. After brushing, spit out the excess and do not rinse straight away, so the fluoride stays on your teeth.

Not for use by children under 7 years old.