Johnson's Top-To-Toe Wash offers a gentle yet effective cleansing solution for newborns and babies. Its soap-free, dye-free, and hypoallergenic formula ensures that the baby's skin is cleansed without causing dryness or irritation. It's as mild to the eyes as pure water, offering a tear-free bath time experience. With over 125 years of research backing its development, the product is clinically proven to be gentle and comes highly recommended by paediatricians and dermatologists for daily use from day one to keep your baby's skin soft, clean, and healthy.

Key features

• Soap-free, dye-free, and hypoallergenic to ensure a gentle cleanse without causing irritation
• Clinically proven to be as mild as water, suitable for newborns and sensitive skin
• No More Tears® formula for a tear-free experience
• Free from parabens, sulphates, and phthalates for safe daily use
• pH balanced to maintain the natural skin barrier
• Endorsed by paediatricians and dermatologists for newborn care

What are the benefits of using Johnson's Top-To-Toe Wash?

The benefits include gentle cleansing without drying the skin, tear-free bath times, and the maintenance of healthy skin thanks to its hypoallergenic and pH-balanced formula.

How does Johnson's Top-To-Toe Wash work?

It cleanses gently with a soap-free formula while maintaining the baby's skin's natural moisture barrier, thanks to its balanced pH and moisturizing ingredients.

Does Johnson's Top-To-Toe Wash contain any common allergens?

It is formulated without common allergens and is free from parabens, sulphates, dyes, and soap, making it suitable for sensitive skin.

Can Johnson's Top-To-Toe Wash be used on the face as well as the body?

Yes, it is safe and gentle enough for cleansing both the baby's body and face.

How often can Johnson's Top-To-Toe Wash be used?

It is suitable for daily use, offering a gentle yet effective cleansing routine for your baby's delicate skin.

Is Johnson's Top-To-Toe Wash suitable for babies with eczema?

While formulated for sensitive skin, consulting with a paediatrician is recommended before using new skincare products on babies with eczema or other skin conditions.

[PR-018611], Aqua*, Cocamidopropyl Betaine*, PEG-80 Sorbitan Laurate, Glycerin*, PEG-150 Pentaerythrityl Tetrastearate, Ethylhexylglycerin, Coconut Acid, PPG-2 Hydroxyethyl Cocamide, Decyl Glucoside*, Sodium Methyl Cocoyl Taurate*, Sodium Chloride, Citric Acid*, Phenoxyethanol, Sodium Benzoate, Parfum

* = Naturally-derived

To use Johnson's Top-To-Toe Wash 500ml, follow these steps:

1. Wet the baby's body and hair with warm water.
2. Apply the wash with your hand, washcloth, or puff.
3. Gently lather and rinse.
4. For best results, use with Johnson's® lotion or oil.