The LIVE Urban Metallics U72 Dusty Silver permanent hair dye delivers a sleek, silvery finish designed for those who love a standout style. Crafted for use on bleached blonde to medium brown hair, it delivers rich, cool-toned results with a luminous shine. With coconut oil included in the formula, it helps keep hair looking soft and healthy. The Metallic Shine Booster adds extra gloss and depth, helping the colour maintain its vibrancy longer. It’s also a 100% vegan formula, appealing to those who prefer environmentally conscious choices.

Key features

• Creates a stylish metallic silver tone with a glossy finish
• Suitable for bleached blonde to medium brown hair
• Includes a built-in Metallic Shine Booster for added vibrancy
• Infused with coconut oil to help hair feel soft and nourished
• Permanent formula provides long-lasting colour
• 100% vegan ingredients

What are the benefits of using LIVE Urban Metallics U72 Dusty Silver hair dye?

LIVE Urban Metallics U72 Dusty Silver hair dye offers a bold silver finish with lasting colour and a shine-enhancing formula. Coconut oil supports healthy-looking strands, and the vegan composition makes it a fit for those prioritizing cruelty-free options.

How does LIVE Urban Metallics U72 Dusty Silver hair dye work?

The dye works by blending a colour cream with a developer lotion. After applying to dry, unwashed hair and leaving it on for 20–30 minutes, the result is a silvery tone with enhanced shine. The Metallic Shine Booster elevates the overall colour depth, while coconut oil helps condition the hair during the process.

Is LIVE Urban Metallics U72 Dusty Silver hair dye suitable for all hair types?

LIVE Urban Metallics U72 Dusty Silver hair dye is most effective on bleached blonde to medium brown hair. For darker hair tones, pre-lightening may be needed. Those with coloured or processed hair should consider a strand test beforehand.

How long does the colour last?

As a permanent hair dye, LIVE Urban Metallics U72 Dusty Silver offers colour that stays vibrant for weeks. Over time, some fading can happen, especially with frequent washing or sun exposure. Proper aftercare helps preserve the tone for longer.

Does LIVE Urban Metallics U72 Dusty Silver hair dye include any after-care treatments?

Yes, the dye kit includes a Care Conditioner sachet designed to be used right after rinsing. This helps lock in moisture and boosts shine, leaving the hair feeling smooth and refreshed.

Can I apply LIVE Urban Metallics U72 Dusty Silver over previously dyed hair?

It’s possible, but the outcome can vary depending on the existing colour. A strand test is recommended to predict how the colour will take on previously dyed hair.

Will the silver tone work on naturally dark hair?

Not without pre-lightening. For those with naturally dark hair, bleaching is usually necessary to achieve the intended silver hue of LIVE Urban Metallics U72 Dusty Silver.

How do I maintain the colour after using LIVE Urban Metallics U72 Dusty Silver?

To keep the colour vibrant, use colour-safe shampoos, avoid excessive heat styling, and reduce frequent washing. Regular conditioning treatments also help maintain shine and softness.

Those with sensitive skin should perform a patch test 48 hours before using LIVE Urban Metallics U72 Dusty Silver. If there’s a history of allergic reactions or sensitive conditions, consulting a healthcare provider beforehand is recommended.