Max Factor Eyefinity All Day Liquid Eyeshadow is a multi-purpose liquid eye colour designed for those who want long-lasting, crease-resistant eye makeup with minimal effort. It suits anyone seeking a versatile product that works as both a liquid eyeshadow and an eyeliner, while still delivering a sophisticated warm burgundy tone with a soft rose nuance and fine shimmer. The waterproof, smudge-resistant formula and silky texture help create polished looks that last from morning to night without fading, making it ideal for everyday wear and special occasions alike. Its blendable liquid texture also appeals to those who like to layer, diffuse, or mix shades for customised looks while keeping their makeup bag streamlined.

Key Features

• 2-in-1 eyeshadow and eyeliner: Delivers rich colour that can be applied as a defined line or blended out across the lids for a seamless liquid eyeshadow look, helping you simplify your routine.
• Long-lasting, all-day wear: Features a durable formula designed to stay put without creasing, smudging or transferring through long days and busy schedules.
• Silky, blendable texture: Offers a smooth liquid texture that spreads easily, allowing you to diffuse the Sultry Burgundy shade quickly with fingers or a brush for a refined, even finish.
• Warm sultry burgundy tone: Provides a flattering warm rose-burgundy colour with subtle shimmer that complements a wide range of skin tones and works for both soft daytime definition and deeper evening looks.
• Modern, comfortable formula: Uses lightweight silicones and finely milled pigments to create a comfortable feel on the lids, offering smooth adhesion, light-reflecting radiance and a clean, non-cakey finish that complements other eye makeup.

Is Max Factor Eyefinity All Day Liquid Eyeshadow suitable for everyday wear?

This liquid eyeshadow is designed for long wear with a crease-resistant, smudge-resistant and transfer-resistant formula, making it well suited to daily use at work or on the go. The warm burgundy shade can be applied lightly for a subtle wash of colour or layered for more intensity, so it transitions easily from day to evening looks.

Can Max Factor Eyefinity All Day Liquid Eyeshadow work for both subtle and dramatic eye looks?

The 2-in-1 design allows you to use it as a fine eyeliner for discreet definition or blend it across the lid for a stronger, more impactful eyeshadow effect. Since the formula is buildable and blendable, you can keep it soft for everyday wear or intensify the colour and shimmer for bolder, smoky styles.

How does the formula feel on the eyelids?

The formula uses lightweight silicones and smooth mineral pigments that create a silky, non-greasy feel on the skin, avoiding heaviness on the eyelids. It is designed to spread easily, then set in place to give comfortable long wear without tightness or flaking, which helps eye makeup feel refined throughout the day.

Is Max Factor Eyefinity All Day Liquid Eyeshadow water-resistant?

This eyeshadow is formulated to be water-resistant, helping it resist water and humidity so that the colour stays vivid without smudging or streaking. The long-wear performance supports reliable eye makeup in variable weather or during long days when you need your look to stay fresh.

Can it be combined with other eye products?

The liquid texture layers well over an eye base and sits comfortably alongside mascara and other powder or cream eyeshadows, making it flexible within your existing routine. You can also combine Sultry Burgundy with other Eyefinity shades to create gradient or smoky effects, giving you creative control while still benefiting from the same long-lasting, crease-resistant finish.