Provoke Go: Icy Platinum Effect Shampoo 150ml cools brass tones for bright icy hair. It suits light to medium blonde and silver hair that looks warm, dull, or yellow. The triple toning system blends purple and blue pigments to target stubborn brassy shades. At the same time, the keratin rich formula helps smooth, hydrate, and boost glossy shine. With quick five minute use, it works well between salon visits for colour upkeep.

Key Features

• Triple tone tech: Cools brass and warm notes for a clear icy platinum shade.
• Keratin care: Helps smooth each strand and leaves hair soft and shiny to touch.
• Fast tone boost: Works in one wash with a short leave on time for easy care.
• Blonde and silver use: Made for light to mid blonde and silver shades that need tone care.
• Salon gap help: Keeps colour fresh between salon trips so hair keeps cool clear tone.
• Easy use step: Lather on wet hair, leave five mins, then rinse and use paired care.

Is this shampoo right for my hair colour?

This shampoo works best on light to medium blonde, platinum, white, or silver hair. On dark hair, the tone shift will not show much, yet care effects may still help. If hair is very pale or bleached, watch the leave time to avoid over cool tone. So, pick this when hair has some yellow or warm notes you want to cool down.

Will Provoke Go Icy Platinum Effect Shampoo dry out my hair?

The blend holds keratin and care agents that help reduce rough feel and dryness. Still, it has cleanse surfactants, so a good hydrant mask or balm is wise after. Since use is not daily, most users find hair stays soft, bright, and easy to style. For very dry hair, use rich care on mid lengths and ends after each tone wash.

Can Provoke Go Icy Platinum Effect Shampoo stain skin or surfaces?

Yes, the strong purple and blue dyes may mark skin, cloth, or bath parts. So, clean any spills immediately and wear old cloth if you fear marks or stains. Also, wash hands soon after use to clear any tint from palms or nails. With quick clean up, marks are less likely to set or stay on parts long term.

Is Provoke Go Icy Platinum Effect Shampoo safe to use after colouring or perming?

Do not use this shampoo for two weeks after a fresh colour or perm treat. Hair and scalp need time to rest, set shade, and calm from strong salon work. Once that time has passed, start with a short leave time to test tone shift. If hair feels fine and shade looks good, you can then keep a normal tone plan.